LINK SUSTAINABLE LAB

A design and built ESG Experience Center with over 5,000 sqft. to present the theme of Sustainable food chain.

My responsibility is to create an impactful visitor journey, including story development, interactive environments and experiences, and digital assets such as UI, graphics, motion, and 3D for different multimedia sections.

Interactive Idea Story Flow Art Direction Game Experience, UI Design Motion Graphic 3D Production

Role

Brand

Linkreit, Hong Kong

Immersive Experience

Wall + Floor projection

We developed the insight of “One" Through a combination of visuals and text, we communicate to our audience from the outset that the Earth is intimately connected to us—that heaven and Earth coexist with us, that nature is heaven, and that humans are an integral part of nature.

Role

Impactful Experience - Lead the team to find out what’s the most impactful setting to captivate visitors right from the start and combine it with powerful storytelling.
Story Flow & Story Board Design - Directing the storyline and design the stordboard.
Art Direction - Design a mockup scene about the story
R&D - Research and develop the Particle system in Unity to reach real-time particle production.

Art Direction, R&D For Particle System

When designing the screen, we had the idea of showing the existence and disappearance of food. The millions of particle animations are very suitable for this Immersive space.

The biggest difficulty is time. We have the technology to create stunning food animations in Cinema 4D with X-Particale, but the rendering time is too long and cannot be changed after it is rendered.

At the suggestion of the technical director, we began to study the Particle System in Unity Engine, which allows food particles to move in real-time and at will, greatly increasing the flexibility during video production.

Projection + Touch Kiosk Interactive

After the "Awake" stage, we move on to the "Understand" interactive experience. We designed a supermarket scene within a kiosk where users can interact with a carbon emission map by simply swiping upward.

This interaction allows the audience to learn about each item's carbon footprint, from the growth of the food to its preparation and serving.

Role

Interactive Experience - Designed an interactive experience for visitors to understand the facts of each food that we can find in the supermarket instead of a pure touch information kiosk.

Art Direction - Set the art direction for Junior designers to follow up on the drawings and motion.

Running Interactive

Projection + Motion Sensor

In the final experience - "To APPLY", we aim to convey that the choices we make in life can positively impact the Earth's ecology. In the game, players need to perform a running motion. When faced with a choice, they can extend their left or right hand to select an answer.

Role

Interactive Experience - We already had a movie and a touch kiosk, so I wanted to have another experience in the lab and I designed a game with motion tracking sensors for visitors to learn how to do in daily life to choose food to make sustainable development.
Art Direction - Set the art direction for Game Designers to follow up on the game scene design.
UI Design, 3D Props Production - Handle all of the UI and 24 Prosp 3D elements production.

Interactive Isometric City

Projection + Ipad Interactive

This project focuses on sustainable systems within branded properties, using interactivity to motivate viewers to explore various sustainable practices.

To achieve this, I transformed different sustainability systems into collectible badges (achievements) and implemented a collection mechanism to encourage visitors to complete and gather all the badges.

Role

Interactive Experience - The client wanted visitors to have the opportunity to explore their sustainable systems multiple times. To meet this request, I crafted a collection-style game where visitors aim to gather all the permanence icons.
Art Direction - To enhance the experience, I present an art direction closely a gaming style. This involved designing an isometric map and badges, each property designed by its physical building.
Design Assets & Production - designed all 12 Buildings from physical one, 12 3D Animations on the Hong Kong map with realistic ocean simulator, 12 collectible badges to present unique sustainable system.

AGENCY : DON’T BELIEVE IN STYLE

EC MMXXII

LINK SUSTAINABLE LAB

A design and built ESG Experience Center with over 5,000 sqft. to present the theme of Sustainable food chain.

My responsibility is to create an impactful visitor journey, including story development, interactive environments and experiences, and digital assets such as UI, graphics, motion, and 3D for different multimedia sections.

Role

Brand

Immersive Experience

We developed the insight of “One" Through a combination of visuals and text, we communicate to our audience from the outset that the Earth is intimately connected to us—that heaven and Earth coexist with us, that nature is heaven, and that humans are an integral part of nature.

Art Direction, R&D For Particle System

When designing the screen, we had the idea of ​​showing the existence and disappearance of food. The millions of particle animations are very suitable for this Immersive space.

The biggest difficulty is time. We have the technology to create stunning food animations in Cinema 4D with X-Particale, but the rendering time is too long and cannot be changed after it is rendered.

At the suggestion of the technical director, we began to study the Particle System in Unity Engine, which allows food particles to move in real-time and at will, greatly increasing the flexibility during video production.

Projection + Touch Kiosk Interactive

After the "Awake" stage, we move on to the "Understand" interactive experience. We designed a supermarket scene within a kiosk where users can interact with a carbon emission map by simply swiping upward.

This interaction allows the audience to learn about each item's carbon footprint, from the growth of the food to its preparation and serving.

Running Interactive

Projection + Motion Sensor

In the final experience - "To APPLY", we aim to convey that the choices we make in life can positively impact the Earth's ecology. In the game, players need to perform a running motion. When faced with a choice, they can extend their left or right hand to select an answer.

Interactive Isometric City

Projection + Ipad Interactive

This project focuses on sustainable systems within branded properties, using interactivity to motivate viewers to explore various sustainable practices.

To achieve this, I transformed different sustainability systems into collectible badges (achievements) and implemented a collection mechanism to encourage visitors to complete and gather all the badges.

SAY HELLO TO ME !

When designing the screen, we had the idea of showing the existence and disappearance of food. The millions of particle animations are very suitable for this Immersive space.