LINK SUSTAINABLE LAB
A design and built ESG Experience Center with over 5,000 sqft. to present the theme of Sustainable food chain.
Interactive Idea, Story Flow, Art Direction, Game Experience, UI, Motion, 3D
RoleBrand My responsibility is to create an impactful visitor journey, including story development, interactive environments and experiences, and digital assets such as UI, graphics, motion, and 3D for different multimedia sections.
The Visitor Journay Plan Design
Before designing visuals and interactive experiences, we need to work within a space of more than 5,000 sqft. and integrate a storyline that allows the audience to grasp the importance of a sustainable food chain fully.
In this experiential journey, we will move through three stages: To AWARE, To UNDERSTAND, and To APPLY. Each stage corresponds to a distinct interactive experience.
Immersive Experience (Wall + Floor projection)
To AWARE
About the fact that there is a connection and relationship between Food and Nature.
Projection With Touch Kiosk Interactive
To UNDERSTAND
What impacts are given to the Nature by different Foods across the supply chain.
Projection With Motion Sensor
To APPLY
How to make the right choice to reduce the impacts to be given to the Nature.
To AWARE
Immersive Experience (Wall + Floor projection)
The 180-degree wall and floor projections enable us to create an immersive experience. The challenge is to convey the concept of "To Aware."
In our preliminary design, we proposed highlighting the perfect balance between city and nature from an appreciation perspective, demonstrating the feasibility of a sustainable food chain. We also considered sparking curiosity about the relationship between food and our beautiful environment—Earth.
However, from a storytelling perspective, this approach may not be the most clear and easy to understand, especially for our target audience of families and primary school students.
Initial Concept for the relation between Nature & Food
After continuous refinement, we finally developed the insight of “One" Through a combination of visuals and text, we communicate to our audience from the outset that the Earth is intimately connected to us—that heaven and Earth coexist with us, that nature is heaven, and that humans are an integral part of nature.
RoleImpactful Experience - Lead the team to find out what’s the most impactful setting to captivate visitors right from the start and combine it with powerful storytelling.
Story Flow & Story Board Design - Directing the storyline and design the stordboard.
Art Direction - Design a mockup scene about the story
R&D - Research and develop the Particle system in Unity to reach real-time particle production.
Art Direction, R&D For Particle System
When designing the screen, we had the idea of showing the existence and disappearance of food. The millions of particle animations are very suitable for this Immersive space.
The biggest difficulty is time. We have the technology to create stunning food animations in Cinema 4D with X-Particale, but the rendering time is too long and cannot be changed after rendered.
At the suggestion of the technical director, we began to study the Particle System in Unity Engine, which allows food particles to move in real-time and at will, greatly increasing the flexibility during video production.
To UNDERSTAND
Projection With Touch Kiosk Interactive
After the "Awake" stage, we move on to the "Understand" interactive experience. We designed a supermarket scene within a kiosk where users can interact with a carbon emission map by simply swiping upward.
This interaction allows the audience to learn about each item's carbon footprint, from the growth of the food to its preparation and serving.
RoleInteractive Experience - Designed an interactive experience for visitors to understand the facts of each food that we can find in the supermarket instead of a pure touch information kiosk.
Art Direction - Set the art direction for Junior designers to follow up on the drawings and motion.
To APPLY
Projection With Motion Sensor
In the final experience - "To APPLY", we aim to convey that the choices we make in life can positively impact the Earth's ecology. In the game, players need to perform a running motion. When faced with a choice, they can extend their left or right hand to select an answer.
The game initially encountered several challenges, including the placement height of the Kinect sensor, as well as issues with game speed and overall experience. The original design had players collecting food like gold coins, but the interaction was not smooth, so it was revised to the final version.
I was responsible for the game's experience, art direction, UI, and the design of 24 3D food models.
Role Interactive Experience - We already had a movie and a touch kiosk, so I wanted to have another experience in the lab and I designed a game with motion tracking sensors for visitors to learn how to do in daily life to choose food to make sustainable development.
Art Direction - Set the art direction for Game Designers to follow up on the game scene design.
UI and Graphic Production - Handle all of the UI and 24 Prosp 3D elements production.
INTERACTIVE BRAND ZONE
Projection With Ipad
This project focuses on sustainable systems within branded properties, using interactivity to motivate viewers to explore various sustainable practices.
To achieve this, I transformed different sustainability systems into collectible badges (achievements) and implemented a collection mechanism to encourage visitors to complete and gather all the badges.
Role Interactive Experience - The client wanted visitors to have the opportunity to explore their sustainable systems multiple times. To meet this request, I crafted a collection-style game where visitors aim to gather all the permanence icons.
Art Direction - To enhance the experience, I present an art direction closely a gaming style. This involved designing an isometric map and badges, each property designed by its physical building.
Design Assets & Production - designed all 12 Buildings from physical one, 12 3D Animations on the Hong Kong map with realistic ocean simulator, 12 collectible badges to present unique sustainable system.
The design incorporates 12 buildings, 12 3D animations, and 12 collectible badges.
Pillar Projection (Badge Collection)
When a visitor answers a question on their iPad, they earn a badge, which is then projected onto a pillar.
Desktop Projection (Visual Effects and Building Connections)
A map of Hong Kong displays the locations of properties. Each time a correct answer is given, a visual representation of the sustainable system related to that property appears on the map.
iPad (Virtual City)
Each iPad displays a map with three buildings. Guests can use multiple iPads to play the game and collect badges.
TAILOR MADE CITY
Designed a cartoon-like isometric block based on the actual image of the property, using four distinct color tones to differentiate it. Cinema 4D was used for water and car animation effects, and After Effects was utilized for the inal composition.
Additionally, I designed unique animations and badges for 12 sustainable systems, including smart parking, solar panel energy, food waste recycling, and more.
The desktop map and water effects were created using the Unity game engine, which can simulate the effect of waves hitting the shore.
AGENCY : DON’T BELIEVE IN STYLE
EC MMXXII