HONG KONG CITY HALL
Design a key visual to represent the theme of the event - IMAGINE BEYOND IMAGINATION.
Story Development, Art Direction, Key Visual Production, Copy Writing, Promotional Materials
Role Hong Kong City Hall
Brand My role is to develop event branding from the conceptual brief to meaningful key visual design. I handle story development, art direction, key visual production, copy writing and adaptation of promotional materials for the venue, including billboards, posters, invitations, and venue graphic settings.
ABOUT THE STORY
The Hong Kong City Hall is a symbol of the city's lively cultural scene. For 60 years, it has been a top spot for all kinds of cultural events and entertainment.
Now, it's celebrating its anniversary with an exciting exhibition showcasing its history and future.
IMAGINE BEYOND IMAGINATION Story Development
“憑著以過去/現在/末來所構成的時間河流
我們穿梭於無垠 體驗於無界
By the river of time composed of the past, present, and future, we traverse the boundless and experience the limitless.”
大會堂 / 無垠空間
City Hall / Boundless Space
文化藝術 / 時間河流
Culture and Art / River of Time
“我們像時間一樣
不斷地穿梭大會堂的文化藝術
We, like time, continuously traverse the culture and art of the City Hall.”
“我們 抑望著空間
我們 想像無垠
We gaze upon the space,
we IMAGINE BEYOND IMAGINATION”
ABOUT KEY VISUAL
The Hong Kong City Hall is a symbol of the city's lively cultural scene. For 60 years, it has been a top spot for all kinds of cultural events and entertainment.
Now, it's celebrating its anniversary with an exciting exhibition showcasing its history and future.
City Hall’s signature high block and low block are the key elements of the design. We discovered an extraordinary angle just like we are looking up when we stay at the Memorial Garden.
Time is the key concept to lead the creative idea, we use a different gradient color to represent the different cultures happening in city hall from past to future.
AGENCY : DON’T BELIEVE IN STYLE
EC MMXXI