HONG KONG CITY HALL
Design a key visual to represent the theme of the event - IMAGINE BEYOND IMAGINATION.
My role is to develop event branding from the conceptual brief to meaningful key visual design. I handle story development, art direction, key visual production and adaptation of promotional materials for the venue, including billboards, posters, invitations, and venue graphic settings.
Story Development Art Direction Key Visual Production Promotional Materials
Role
Brand
Hong Kong City Hall
ABOUT KEY VISUAL
The Hong Kong City Hall is a symbol of the city's lively cultural scene. For 60 years, it has been a top spot for all kinds of cultural events and entertainment.
Now, it's celebrating its anniversary with an exciting exhibition showcasing its history and future.
City Hall’s signature high block and low block are the key elements of the design. We discovered an extraordinary angle just like we are looking up when we stay at the Memorial Garden.
Time is the key concept to lead the creative idea, we use a different gradient color to represent the different cultures happening in city hall from past to future.
AGENCY : DON’T BELIEVE IN STYLE
EC MMXXI