Hong Kong Tourism Board
A Digita Campaign creative tailor-made for Social-Media.
Role Creative Idea, Art Direction, Mockups
Hong Kong Tourism Board
Brand Collaborated with the client's digital team to create surreal seasonal promotional images and videos. I handled creative ideas, art direction, and mockups, while also working closely with a motion graphic designer to ensure high-quality results.
Halloween Promotion
A city's iconic red taxi was occupied by pumpkins! I am responsible for the creativity and production of the poster design. Despite a tight two-day timeline, I seamlessly integrated the pumpkins into the taxi, adjusting color, shadows, and expressions. The poster received over 8,000 likes on Instagram.
There was also a rainy-day version, but it wasn’t used as the atmosphere was too cold.
Role Creative, Image Creation and Production
Summer Promotion
We created and developed the concept to promote the summer holiday and Doraemon exhibition in Hong Kong. The team recorded footage at famous sightseeing locations and applied VFX to create a surreal promotional video.
Role Idea Creative, Art Directions, Mockups, Sound Design
Storyboard
This surreal video is shot from Doraemon's first-person perspective. The camera continuously moves along West Kowloon, and several gadgets appear along the way. Additionally, there are elements related to Hong Kong and various activities. Finally, the words “Summer Chill" appear in the sky.
Scene 1 & 2
The Anywhere Door ( 隨意門 ) will appear at the beginning, and when it opens, it will lead to the West Kowloon Cultural District in Hong Kong.
Scene 3
The favorite food of Doraemon – Dorayaki – will appear, and several of Doraemon's famous gadgets will also appear along the road.
Scene 4
After passing by some of Doraemon's gadgets, elements featuring Hong Kong's characteristics and aspects of this Summer Chill event will appear.
Scene 5
The words "Summer Chill" will appear at the end, forming in the sky with a cloud effect as the camera looks upward.
Another proposed idea for promotion involves using immersive LED displays to create stunning and surreal content.
Doraemon's favorite food will continuously fall out of the box.
with the promotion's theme revealed at the end.