HONG KONG TOURISM BOARD

A Digita Campaign creative tailor-made for Social-Media.

Collaborated with the client's digital team to create surreal seasonal promotional visual and videos. I handled creative ideas, art direction, and mockups, while also working closely with a motion graphic designer to ensure high-quality results.

Creative Idea Artwork Creation & Production

Role

Brand

Hong Kong Tourism Board

Halloween Promotion

A city's iconic red taxi was occupied by pumpkins! I am responsible for the creativity and production of the poster design. Despite a tight two-day timeline, I seamlessly integrated the pumpkins into the taxi, adjusting color, shadows, and expressions. The poster received over 8,000 likes on Instagram.

There was also a rainy-day version, but it wasn’t used as the atmosphere was too cold.

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