LUKE JERRAM MUSEUM OF THE MOON
The first and biggest moon art gallery exhibition was created by the famous British artist Luke Jerram in Beijing Watercube.
Directing and designing the Key Visual, Title Design, and Poster Layout. Handling all of the graphic design Promotion Materials for the venue and both online and offline usage, including brochures, tickets and banners etc.
Art Direction Key Visual Promotion Materials
Role
Brand
Beijing National Aquatics Center ( Watercube )
KEY VISUAL DEVELOPEMT
In order to convey the most impactful message to visitors, I chose to use a stadium and render the moon in original proportions as the main visual to enhance the visual shock.
I also designed a logo for the "Hello Moon" campaign to be used in different promotional materials.
Role Art Direction & Key Visual Design - I create the direction of the entire Key Visual to show the contrast between the stadium and the moon. Also Responsible for the Title Design, Layout, and color match.
AGENCY : DON’T BELIEVE IN STYLE
EC MMXX